"Abstract Group brought world-class experience that helped us shape our product communication and kickstart our sales efforts."
Fredrik Haga
Co-Founder & CEO of Dune
Dune desired a community-driven PLG and brand strategy for its web3 data analytics platform to accelerate a path to sustainable ARR. Dune, the leader in web3 analytics, partnered with the leaders from Abstract Group to evolve its GTM strategy to help with product, marketing, and revenue operations to clear a path for the next stage of growth.
Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.
Challenge
Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.
Solution
Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.
Abstract impact
01
A redesigned pricing and packaging plan designed for clarity and growth
02
Repositioned messaging and marketing strategy to target paid users
03
Improved time to value through better documentation and user onboarding
04
Hiring and scaling the GTM team, including a Head of Growth hire
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