"Abstract Group brought world-class experience that helped us shape our product communication and kickstart our sales efforts."

Fredrik Haga

Co-Founder & CEO of Dune

Dune desired a community-driven PLG and brand strategy for its web3 data analytics platform to accelerate a path to sustainable ARR. Dune, the leader in web3 analytics, partnered with the leaders from Abstract Group to evolve its GTM strategy to help with product, marketing, and revenue operations to clear a path for the next stage of growth.

Company type

Series B





Data analytics


Backed by USV and Coatue

Services used

Product launch & GTM strategy, Positioning & ICP refinement, Pricing overhaul, Documentation, Org design & hiring for scale, KPI definitions & benchmark setting


Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.


Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.


Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.

Abstract impact


A redesigned pricing and packaging plan designed for clarity and growth


Repositioned messaging and marketing strategy to target paid users


Improved time to value through better documentation and user onboarding


Hiring and scaling the GTM team, including a Head of Growth hire
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