The Founders of Gaea, a leading supply chain logistics company, founded Synkrato—an innovative AI-powered software company for the warehouse and logistics space. They engaged Abstract Group to create a marketing, sales, and product strategy as well as prepare to raise Series A funding.

Synkrato is a cutting-edge product that was missing a clear brand identity, value-based messaging, and a pricing and sales strategy that would establish Synkrato as a category leader.

Defined the software’s value prop around AI solutions by redesigning the marketing and brand positioning, defining the target customer segment and ICP, building a pipeline and lead qualification strategy, and unveiling new subscription-based pricing.