"Abstract Group helped us cut through a lot of the chaff and hone our messaging and playbooks in a surprisingly short period of time. They are seasoned veterans who know what they are doing and it shows."

Amin Sikander

Co-founder and CEO, Synkrato

Comprehensive GTM strategy for AI-powered warehouse and logistics companies looking to bring their innovative software to market with Enterprise clients.

Company type









Services used

Revised positioning and messaging, Marketing channel audit, Brand strategy, Pricing overhaul, GTM Playbook development, Series A pitch deck development


The Founders of Gaea, a leading supply chain logistics company, founded Synkrato—an innovative AI-powered software company for the warehouse and logistics space. They engaged Abstract Group to create a marketing, sales, and product strategy as well as prepare to raise Series A funding.


Synkrato is a cutting-edge product that was missing a clear brand identity, value-based messaging, and a pricing and sales strategy that would establish Synkrato as a category leader.


Defined the software’s value prop around AI solutions by redesigning the marketing and brand positioning, defining the target customer segment and ICP, building a pipeline and lead qualification strategy, and unveiling new subscription-based pricing.

Abstract impact


Series A pitch deck outlining Synkrato's roadmap and vision


Redefined pricing and packaging to support new GTM strategy


Sales lead generation playbook to support enterprise motion


Positioning and brand for sales collateral and website redesign
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