"McChrystal Group sought a partner to enhance our go-to-market strategy for our expanding Enterprise Solutions capabilities. Abstract offered the perfect blend of technological expertise and a collaborative approach to develop a comprehensive plan and facilitate prompt action. Leveraging Abstract's recommendations, we swiftly developed new sales materials, aligned our organization with the plan, and commenced the execution of our business development strategies."

Danielle Tenconi

Chief Marketing Officer of McChrystal Group

McChrystal Group was founded by Stanley McChrystal, a retired four-star general, as a global management consultancy based on his Team of Teams®  philosophy. Abstract Group partnered with McChrystal Group’s leadership to productize their Enterprise Solutions unit to create new revenue streams and enhance its existing successful consulting services. 

Company type







Services used

Revised positioning and messaging; product strategy recommendations; commercial model recommendations and pipeline; deal and seller incentive models.


McChrystal Group, a leading global consultancy firm, sought to improve the market positioning of its Enterprise Solutions. They engaged Abstract Group to create a comprehensive GTM strategy to productize its powerful Enterprise Solutions and accelerate traction.


Enterprise Solutions is a cutting-edge product suite that lacked a cohesive identity, product, and sales strategy to establish its offering as a category leader against a crowded competitive landscape in technology solutions.


Abstract’s work engaged the leadership team to emphasize the value and benefits of their technical solutions for their clients. This resulted in a clearly defined GTM strategy for a triple-threat offering across leadership development, process improvement, and technological solutions.

Abstract impact


Defined messaging and positioning


Analyzed funnel insights


Drove a product development strategy


Built a revenue strategy


Devised seller incentive planning
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