The Anonymous Decision Test

Early-stage companies are small enough that every decision has a face on it, and it’s usually the founders.

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It makes it easy to second guess yourself because every move you make could change a relationship or damage morale.  Sometimes, the hesitation comes because it’s embarrassing to have to change course from a direction you yourself set 6 months ago.

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This is where momentum quietly dies in startups. 

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One move that helps: write the decision down as if it was anonymous. As if a stranger came in and gave an honest assessment without any emotional attachments, history or shame.  Read it and notice your gut reaction. 

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If anonymity makes the choice clear, then decide how long you want to keep living with what you already know.

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