Ease | Abstract Group

"We brought Abstract in early. Brand and GTM mattered, and we didn’t want to guess. Within weeks, we had clarity and GTM foundations that we were confident in."

Zach Cohen

Co-Founder & CEO, Ease

Abstract partnered with a stealth startup to build a new model of AI-fueled infrastructure for behavioral health practices. As a category creator, brand and positioning would be critical to their success. Abstract built their entire GTM foundations in under 30 days, including a user research sprint, content foundations and partnering with a creative agency to get the brand & website built to could match the ambitions of the product vision.

Round

Seed

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.