McChrystal Group | Abstract Group

"McChrystal Group sought a partner to enhance our go-to-market strategy for our expanding Enterprise Solutions capabilities. Abstract offered the perfect blend of technological expertise and a collaborative approach to facilitate prompt action. Leveraging Abstract's recommendations, we swiftly developed new sales materials, aligned our organization with the plan, and commenced the execution of our business development strategies."

Danielle Tenconi

Chief Marketing Officer, McChrystal Group

McChrystal Group, a leadership and performance consultancy founded by Gen. Stanley McChrystal, was expanding their Enterprise Solutions offering. They needed a sharper go-to-market strategy and clearer narrative to engage new commercial audiences. Abstract worked closely with their leadership and marketing teams to define the strategy, align cross-functional efforts, and equip them with messaging and materials to execute quickly.

Round

Growth-stage, established firm

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.