Rye | Abstract Group

“They moved fast, saw the signal through the noise, and got our GTM foundation in shape. Easily the most productive few weeks we’ve had.”

Arjun Bhargava

Co-Founder and CEO of Rye

Rye partnered with Abstract during a pivotal product shift repositioning its Universal Checkout API as the foundation for agentic commerce. After months of building, the team needed the GTM motion, narrative, and pipeline to match the opportunity. Abstract stepped in to drive foundational GTM leadership, rapidly developing the strategy, content, and developer-first positioning to launch with clarity and confidence.

Round

Seed

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.