Synkrato | Abstract Group

"Abstract Group helped us cut through a lot of the chaff and hone our messaging and playbooks in a surprisingly short period of time. They are seasoned veterans who know what they are doing and it shows."

Amin Sikander

Co-founder and CEO, Synkrato

Synkrato’s modular platform for smart logistics had outgrown its early-stage messaging. It was time to evolve the story—and the brand—to match the scale of the product. Abstract helped the founding team reposition Synkrato from a single-product pitch to a broader platform narrative. We then brought that story to life with refreshed messaging, design, and a new website.

Round

Seed

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.