Xsolla | Abstract Group

“Abstract gave us the external perspective we couldn’t get on our own. They surfaced deep structural issues and offered clear, actionable principles we've put into action.”

Maria Makarova

Head of XSolla Documentation Team

Xsolla engaged Abstract Group to conduct a comprehensive audit of its technical documentation and processes. The goal: reduce time to value for new integrations and create a clearer, faster activation path. Abstract analyzed integration cases end-to-end, proposed new documentation architecture principles, and delivered executive-ready materials to guide strategic alignment.

Round

Private

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.