Dataiku | Abstract Group

"Abstract acted as a fresh set of eyes for me when I needed it the most. Their candor and expertise gave me the clarity to make stronger decisions, faster."

Florian Douetteau

CEO of Dataiku

Abstract partnered with Dataiku to accelerate its next phase of growth, refocusing the company around a new enterprise-scale AI agents narrative. Through user research, strategic positioning and messaging sprints, as well as direct CEO advisory, Abstract helped identify core strengths, build a strong core product and brand narrative and reframe Dataiku’s category story.

Round

Series F

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.