SAAF | Abstract Group

"The Abstract team is very detail oriented and spent time understanding Saaf's market and challenges instead of providing generic advice. They worked closely with us in fine tuning the GTM, which has helped accelerate our enterprise sales process."

Ritvik Singh

Founder and CEO of Saaf

SAAF is building a new kind of science and innovation lab — one that funds moonshots and supports deeply technical founders. But early growth exposed confusion across sales, product, and hiring. Abstract helped rearchitect SAAF’s internal structure, clarify its product model, and codify a narrative that distinguished it from traditional VC or R&D labs.

Round

Pre-seed

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.