Stash | Abstract Group

"Kanan & Emily are excellent at bringing experienced, polished GTM practices to young teams. They bring structure and truth telling to sales & marketing."

Robin Chan

Co-Founder, Stash

Over the course of six months, Stash and Abstract partnered on a series of focused, high-leverage engagements to sharpen Stash’s sales and marketing strategy, elevate the brand, and accelerate traction with enterprise game developers. Most critically, Abstract quickly identified the need to shift from a product-led to an enterprise-led, ABM-driven motion and shipped the playbooks to execute the strategy. Abstract operated as both strategic partner and tactical accelerator during a pivotal phase of growth.

Round

Seed

Services used

Go-to-Market Strategy, Positioning & Messaging, Content Strategy, Pricing & Packaging, Information Architecture, Product Strategy

Overview

Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.

Challenge

Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.

Solution

Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.