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"Abstract Group brought world-class experience that helped us shape our product communication and kickstart our sales efforts."
Fredrik Haga
Co-Founder & CEO of Dune
Dune is one of web3’s most respected data platforms, but their GTM efforts were stalling. With fragmented messaging and no clear ICP prioritization, the team lacked a cohesive narrative and shared understanding of what “GTM” even meant. Abstract led workshops with the founders and GTM leads to align strategy, prioritize customer segments, and equip the team with messaging and motion frameworks tailored to each ICP.
Category
Crypto
Data analytics
Web3
Round
Series A
Services used
GTM Strategy, Positioning, Narrative, Messaging Frameworks, Leadership Alignment
Overview
Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.
Challenge
Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.
Solution
Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.
Abstract impact
01
Established internal alignment on GTM definition and ownership
02
Prioritized ICPs and reframed value propositions
03
Messaging and motion frameworks still actively used across the company
04
Enabled more focused product, marketing, and sales decision
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