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“Abstract gave us the external perspective we couldn’t get on our own. They surfaced deep structural issues and offered clear, actionable principles we've put into action.”
Maria Makarova
Head of XSolla Documentation Team
Xsolla engaged Abstract Group to conduct a comprehensive audit of its technical documentation and processes. The goal: reduce time to value for new integrations and create a clearer, faster activation path. Abstract analyzed integration cases end-to-end, proposed new documentation architecture principles, and delivered executive-ready materials to guide strategic alignment.
Category
Gaming
Developer Tools
ECommerce
Round
Private
Services used
Research & Audit, Information Architecture, GTM Advisory, Onboarding Strategy
Overview
Challenge
Synkrato is a cutting-edge product that was missing a clear brand identity, value-based messaging, and a pricing and sales strategy that would establish Synkrato as a category leader.
Solution
Defined the software’s value prop around AI solutions by redesigning the marketing and brand positioning, defining the target customer segment and ICP, building a pipeline and lead qualification strategy, and unveiling new subscription-based pricing.
Abstract impact
01
Mapped customer onboarding friction and time-to-value bottlenecks.
02
Conducted end-to-end integration analysis to surface product and process gaps.
03
Proposed a scalable documentation and onboarding framework, including using AI to maintain the docs
04
Delivered executive-ready materials that improved cross-functional alignment including mapping the sales cycle to documentation journey
05
Accelerated activation and reduced onboarding complexity for developers.
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