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"Abstract Group helped us cut through a lot of the chaff and hone our messaging and playbooks in a surprisingly short period of time. They are seasoned veterans who know what they are doing and it shows."
Amin Sikander
Co-founder and CEO, Synkrato
Synkrato’s modular platform for smart logistics had outgrown its early-stage messaging. It was time to evolve the story—and the brand—to match the scale of the product. Abstract helped the founding team reposition Synkrato from a single-product pitch to a broader platform narrative. We then brought that story to life with refreshed messaging, design, and a new website.
Category
Logistics
Supply Chain
SaaS
Round
Seed
Services used
Brand Strategy, Narrative, Positioning, Messaging, Website Design, Fundraising Strategy and Deck
Overview
Challenge
Synkrato is a cutting-edge product that was missing a clear brand identity, value-based messaging, and a pricing and sales strategy that would establish Synkrato as a category leader.
Solution
Defined the software’s value prop around AI solutions by redesigning the marketing and brand positioning, defining the target customer segment and ICP, building a pipeline and lead qualification strategy, and unveiling new subscription-based pricing.
Abstract impact
01
Repositioned Synkrato from a tool to a platform
02
Created a scalable messaging system for modular products
03
Updated brand identity and website to reflect company maturity
04
Enabled more effective enterprise sales conversations
05
Series A fundraising strategy and deck creation
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Dan Borstelman
CEO + Co-Founder, Stash.gg
Hi folks, I just had some dinner and am already back at my desk, really quickly… I just want to say I appreciate you both. I know you guys have worked hard to get to where we are. Y'all are champs, you guys know what the f*ck you're doing and you're very impressive people in both of your respective areas of expertise, and I appreciate you guys being on the team.
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