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"Abstract Group helped us cut through a lot of the chaff and hone our messaging and playbooks in a surprisingly short period of time. They are seasoned veterans who know what they are doing and it shows."

Amin Sikander

Co-founder and CEO, Synkrato

Comprehensive GTM strategy for AI-powered warehouse and logistics companies looking to bring their innovative software to market with Enterprise clients.

Company type

Seed

Logistics

AI

Software

Enterprise

Funding

Bootstrapped

Services used

Revised positioning and messaging, Marketing channel audit, Brand strategy, Pricing overhaul, GTM Playbook development, Series A pitch deck development

Overview

The Founders of Gaea, a leading supply chain logistics company, founded Synkrato—an innovative AI-powered software company for the warehouse and logistics space. They engaged Abstract Group to create a marketing, sales, and product strategy as well as prepare to raise Series A funding.

Challenge

Synkrato is a cutting-edge product that was missing a clear brand identity, value-based messaging, and a pricing and sales strategy that would establish Synkrato as a category leader.

Solution

Defined the software’s value prop around AI solutions by redesigning the marketing and brand positioning, defining the target customer segment and ICP, building a pipeline and lead qualification strategy, and unveiling new subscription-based pricing.

Abstract impact

01

Series A pitch deck outlining Synkrato's roadmap and vision

02

Redefined pricing and packaging to support new GTM strategy

03

Sales lead generation playbook to support enterprise motion

04

Positioning and brand for sales collateral and website redesign

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Work With Us

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Work With Us

"Abstract Group helped us cut through a lot of the chaff and hone our messaging and playbooks in a surprisingly short period of time. They are seasoned veterans who know what they are doing and it shows."

Amin Sikander

Co-founder and CEO, Synkrato

Comprehensive GTM strategy for AI-powered warehouse and logistics companies looking to bring their innovative software to market with Enterprise clients.

Company type

Seed

Category

Logistics

AI

Software

Enterprise

Funding

Bootstrapped

Services used

Revised positioning and messaging, Marketing channel audit, Brand strategy, Pricing overhaul, GTM Playbook development, Series A pitch deck development

Overview

Challenge

Solution

Abstract impact

01

02

03

04

Fundraising prep for AI-powered mortgage ops.

GTM strategy for a web3
data analytics platform.

Work With Us

We're on your team

Work With Us

"Abstract Group helped us cut through a lot of the chaff and hone our messaging and playbooks in a surprisingly short period of time. They are seasoned veterans who know what they are doing and it shows."

Amin Sikander

Co-founder and CEO, Synkrato

Comprehensive GTM strategy for AI-powered warehouse and logistics companies looking to bring their innovative software to market with Enterprise clients.

Company type

Seed

Category

Logistics

AI

Software

Enterprise

Funding

Bootstrapped

Services used

Revised positioning and messaging, Marketing channel audit, Brand strategy, Pricing overhaul, GTM Playbook development, Series A pitch deck development

Overview

Challenge

Solution

Abstract impact

01

02

03

04

Fundraising prep for AI-powered mortgage ops.

GTM strategy for a web3 data analytics platform.

Work With Us

We're on your team

GTM strategy for a web3
data analytics platform.