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"McChrystal Group sought a partner to enhance our go-to-market strategy for our expanding Enterprise Solutions capabilities. Abstract offered the perfect blend of technological expertise and a collaborative approach to develop a comprehensive plan and facilitate prompt action. Leveraging Abstract's recommendations, we swiftly developed new sales materials, aligned our organization with the plan, and commenced the execution of our business development strategies."
Danielle Tenconi
Chief Marketing Officer of McChrystal Group
McChrystal Group was founded by Stanley McChrystal, a retired four-star general, as a global management consultancy based on his Team of Teams® philosophy. Abstract Group partnered with McChrystal Group’s leadership to productize their Enterprise Solutions unit to create new revenue streams and enhance its existing successful consulting services.
Company type
Private
Category
Software
Enterprise
Funding
Private
Services used
Revised positioning and messaging; product strategy recommendations; commercial model recommendations and pipeline; deal and seller incentive models.
Overview
McChrystal Group, a leading global consultancy firm, sought to improve the market positioning of its Enterprise Solutions. They engaged Abstract Group to create a comprehensive GTM strategy to productize its powerful Enterprise Solutions and accelerate traction.
Challenge
Enterprise Solutions is a cutting-edge product suite that lacked a cohesive identity, product, and sales strategy to establish its offering as a category leader against a crowded competitive landscape in technology solutions.
Solution
Abstract’s work engaged the leadership team to emphasize the value and benefits of their technical solutions for their clients. This resulted in a clearly defined GTM strategy for a triple-threat offering across leadership development, process improvement, and technological solutions.
Abstract impact
01
Defined messaging and positioning
02
Analyzed funnel insights
03
Drove a product development strategy
04
Built a revenue strategy
05
Devised seller incentive planning
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