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"McChrystal Group sought a partner to enhance our go-to-market strategy for our expanding Enterprise Solutions capabilities. Abstract offered the perfect blend of technological expertise and a collaborative approach to facilitate prompt action. Leveraging Abstract's recommendations, we swiftly developed new sales materials, aligned our organization with the plan, and commenced the execution of our business development strategies."
Danielle Tenconi
Chief Marketing Officer, McChrystal Group
McChrystal Group, a leadership and performance consultancy founded by Gen. Stanley McChrystal, was expanding their Enterprise Solutions offering. They needed a sharper go-to-market strategy and clearer narrative to engage new commercial audiences. Abstract worked closely with their leadership and marketing teams to define the strategy, align cross-functional efforts, and equip them with messaging and materials to execute quickly.
Category
Leadership Advisory
Consulting
Organizational Strategy
Round
Growth-stage, established firm
Services used
GTM Strategy, Narrative, Positioning, Messaging, Sales Enablement
Overview
McChrystal Group, a leading global consultancy firm, sought to improve the market positioning of its Enterprise Solutions. They engaged Abstract Group to create a comprehensive GTM strategy to productize its powerful Enterprise Solutions and accelerate traction.
Challenge
Enterprise Solutions is a cutting-edge product suite that lacked a cohesive identity, product, and sales strategy to establish its offering as a category leader against a crowded competitive landscape in technology solutions.
Solution
Abstract’s work engaged the leadership team to emphasize the value and benefits of their technical solutions for their clients. This resulted in a clearly defined GTM strategy for a triple-threat offering across leadership development, process improvement, and technological solutions.
Abstract impact
01
Defined GTM plan for new Enterprise Solutions offering
02
Developed aligned narrative across leadership, marketing, and BD
03
Produced sales materials to accelerate outreach
04
Supported faster execution across teams with unified direction
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