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"The Abstract team is very detail oriented and spent time understanding Saaf's market and challenges instead of providing generic advice. They worked closely with us in fine tuning the GTM, which has helped accelerate our enterprise sales process."

Ritvik Singh

Founder and CEO of Saaf

SAAF is building a new kind of science and innovation lab — one that funds moonshots and supports deeply technical founders. But early growth exposed confusion across sales, product, and hiring. Abstract helped rearchitect SAAF’s internal structure, clarify its product model, and codify a narrative that distinguished it from traditional VC or R&D labs.

AI

Fintech

Finance

Round

Pre-seed

Services used

Org Design, Positioning, Narrative, Product Strategy, Internal Ops

Overview

Saaf, the pioneering AI-powered platform for mortgage loan operations, sought On-Demand Advisory from Abstract Group to refine their GTM strategy and market positioning in preparation for an upcoming fundraise.

Challenge

In a competitive fundraising environment, Saaf wanted to couple its product strength with a compelling GTM strategy that would resonate with potential investors. The key challenges included clarity in value proposition and positioning demonstrating that their GTM strategy would result in a scalable and sustainable business model.

Solution

Abstract Group collaborated closely with Saaf's founder to address these challenges and refine an existing investor pitch deck.

Abstract impact

01

Reframed SAAF’s narrative to position it as a new type of “funding lab”

02

Created structural clarity around what SAAF offers and how it delivers

03

Enabled faster hiring and sharper founder conversations

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GTM strategy for AI-powered logistics.

Comprehensive GTM strategy for an AI-powered warehouse and logistics company looking to bring their innovative software to market with Enterprise clients.

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Fundraising prep for AI-powered mortgage ops.

Abstract Group partnered with Saaf's founder to create a marketing, sales, and product strategy to increase visibility and traction for their SaaS product.

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Work With Us

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Work With Us

"The Abstract team is very detail oriented and spent time understanding Saaf's market and challenges instead of providing generic advice. They worked closely with us in fine tuning the GTM, which has helped accelerate our enterprise sales process."

Ritvik Singh

Founder and CEO of Saaf

Category

AI

Fintech

Finance

Round

Pre-seed

Services used

Org Design, Positioning, Narrative, Product Strategy, Internal Ops

Overview

Challenge

Solution

Abstract impact

01

02

03

GTM strategy for AI-powered logistics.

Fundraising prep for AI-powered mortgage ops.

Work With Us

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