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"Kanan & Emily are excellent at bringing experienced, polished GTM practices to young teams. They bring structure and truth telling to sales & marketing."
Robin Chan
Co-Founder, Stash
Over the course of six months, Stash and Abstract partnered on a series of focused, high-leverage engagements to sharpen Stash’s sales and marketing strategy, elevate the brand, and accelerate traction with enterprise game developers. Most critically, Abstract quickly identified the need to shift from a product-led to an enterprise-led, ABM-driven motion and shipped the playbooks to execute the strategy. Abstract operated as both strategic partner and tactical accelerator during a pivotal phase of growth.
Category
Gaming
Fintech
Infrastructure
Payments
Round
Seed
Services used
Executive Recruiting & Interviewing, Org Design, Leadership Advisory, Fractional GTM Oversight, Sales & Marketing Strategy, Brand Design
Abstract impact
01
Rebuilt KPI benchmarks and revamped pipeline and lead scoring strategy
02
Led hiring for Head of Growth and two Sales AEs
03
Ran a full GTM narrative overhaul
04
Faster sales cycles and tighter GTM/product handoffs
05
Foundation set for future ecosystem messaging and growth
06
Led a full rebrand of their visual identity
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We're on your team
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Dan Borstelman
CEO + Co-Founder, Stash.gg
Hi folks, I just had some dinner and am already back at my desk, really quickly… I just want to say I appreciate you both. I know you guys have worked hard to get to where we are. Y'all are champs, you guys know what the f*ck you're doing and you're very impressive people in both of your respective areas of expertise, and I appreciate you guys being on the team.
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