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"Working with the Abstract team was great. We wanted to rise above the noise in our space and they delivered that for us."
James McGillicuddy
Co-founder, BRM
BRM was at risk of being lumped in with legacy vendor management tools, despite building a fundamentally more ambitious, AI-driven platform. They needed a brand and website that reflected their technology, team, and trajectory. Abstract partnered with BRM to evolve their narrative, reposition their platform as a new category of buyer enablement software, and bring that story to life through messaging, identity, and web design.
Category
Procurement
B2B SaaS
AI
Round
Series A
Services used
Brand Strategy, Messaging, Visual Identity, Website Design, Product Narrative
Abstract impact
01
Elevated BRM’s story from tactical tool to strategic platform
02
Built narrative foundations for future product launches and sales playbooks
03
Gave team a clear, differentiated pitch for investor and BD conversations
04
New website, brand identity and messaging system launched in <6 weeks
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We're on your team
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Dan Borstelman
CEO + Co-Founder, Stash.gg
Hi folks, I just had some dinner and am already back at my desk, really quickly… I just want to say I appreciate you both. I know you guys have worked hard to get to where we are. Y'all are champs, you guys know what the f*ck you're doing and you're very impressive people in both of your respective areas of expertise, and I appreciate you guys being on the team.
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