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“They moved fast, saw the signal through the noise, and got our GTM foundation in shape. Easily the most productive few weeks we’ve had.”
Arjun Bhargava
Co-Founder and CEO of Rye
Rye partnered with Abstract during a pivotal product shift repositioning its Universal Checkout API as the foundation for agentic commerce. After months of building, the team needed the GTM motion, narrative, and pipeline to match the opportunity. Abstract stepped in to drive foundational GTM leadership, rapidly developing the strategy, content, and developer-first positioning to launch with clarity and confidence.
Category
Agentic Commerce
B2B
SaaS Infrastructure
Round
Seed
Services used
Content Strategy, Technical Documentation, Product Infographic, Pricing and Packaging, Leadership Advisory, Fractional GTM Oversight, Sales & Marketing Strategy,
Overview
Challenge
Synkrato is a cutting-edge product that was missing a clear brand identity, value-based messaging, and a pricing and sales strategy that would establish Synkrato as a category leader.
Solution
Defined the software’s value prop around AI solutions by redesigning the marketing and brand positioning, defining the target customer segment and ICP, building a pipeline and lead qualification strategy, and unveiling new subscription-based pricing.
Abstract impact
01
Expanded organic reach with technical content to attract non-branded traffic and deepen credibility
02
Increased signal density across GTM touchpoints- Built a unified developer narrative
03
Built a unified developer narrative
04
Reduced time-to-value through clearer docs and sharper messaging.
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