Work With Us
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
“We brought Abstract in early. Brand and GTM mattered, and we didn’t want to guess. Within weeks, we had clarity and GTM foundations that we were confident in.”
Zach Cohen
Co-Founder & CEO, Stealth
Abstract partnered with a stealth startup to build a new model of AI-fueled infrastructure for behavioral health practices. As a category creator, brand and positioning would be critical to their success. Abstract built their entire GTM foundations in under 30 days, including a user research sprint, content foundations and partnering with a creative agency to get the brand & website built to could match the ambitions of the product vision.
Category
Healthcare
Infrastructure
AI
Round
Seed
Services used
User Research, Brand Design, Content Strategy, Go-to-Market Strategy, Positioning & Messaging
Overview
Dune built a platform beloved by the web3 community, empowering users to explore crypto data, and build and share dashboards. As Dune’s analytics offering exploded in usage, it became an indispensable, daily destination for the web3 community.
Challenge
Dune needed to build a path to sustainable ARR while maintaining its credibility and strong brand equity with a passionate community as the leader in web3 analytics.
Solution
Build a new customer segmentation that targeted and redefined their ICP to attract more paid users to the platform. That meant redesigning pricing and packaging, refining the messaging, and shortening the path from awareness to adoption.
Abstract impact
01
GTM foundations: Defined a clear go-to-market strategy rooted in the product philosophy and launch goals.
02
User research: Synthesized feedback into a decision-ready view of the customer.
03
Content strategy: Built content strategy & produced launch-ready case studies and blog posts.
04
Brand & web leadership: Set brand strategy, guided identity development, and shaped the website and marketing approach.
Work With Us
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
