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"Abstract acted as a fresh set of eyes for me when I needed it the most. Their candor and expertise gave me the clarity to make stronger decisions, faster."
Florian Douetteau
CEO of Dataiku
Abstract partnered with Dataiku to accelerate its next phase of growth, refocusing the company around a new enterprise-scale AI agents narrative. Through user research, strategic positioning and messaging sprints, as well as direct CEO advisory, Abstract helped identify core strengths, build a strong core product and brand narrative and reframe Dataiku’s category story.
Category
Data Orchestration
AI
Business Intelligence
Round
Series F
Services used
Product Infographic, User Research, Positioning & Messaging, Leadership Advisory, Sales & Marketing Strategy
Overview
Challenge
Synkrato is a cutting-edge product that was missing a clear brand identity, value-based messaging, and a pricing and sales strategy that would establish Synkrato as a category leader.
Solution
Defined the software’s value prop around AI solutions by redesigning the marketing and brand positioning, defining the target customer segment and ICP, building a pipeline and lead qualification strategy, and unveiling new subscription-based pricing.
Abstract impact
01
Delivered approved Positioning & Messaging Architecture within the first 30 days
02
Conducted a qualitative research study to surface user & prospect perceptions, behaviors & values
03
Built GTM enablement prototypes to demonstrate up-market strategies
04
Revamped case-study format and process to better support Dataiku’s enterprise story
05
Provided direct CEO advisory on expanding into new markets & segments without losing efficiency
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