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"Abstract Group brought world-class experience that helped us shape our product communication and kickstart our sales efforts."
Fredrik Haga
Co-Founder, Dune
Hyperscout partnered with Abstract to define and launch a bold new category for AI-native observability. Abstract led the development of Hyperscout’s go-to-market product strategy, brand identity, and marketing assets. This included expanding product principles into actionable GTM artifacts, storyboarding key product demos, crafting a clear and differentiated brand narrative, designing a new visual identity system, and creating foundational website and copy assets.
Category
DevTools
AI Infrastructure
Observability
Round
Stealth
Services used
GTM Strategy, Brand Narrative, Visual Identity, Copywriting, Website Design
Abstract impact
01
Aligned product direction and GTM through strategic 1-pagers and demo scripts
02
Created new messaging and visual identity to position Hyperscout as the “zero-configuration” alternative to incumbents
03
Delivered marketing assets to support launch, including homepage and product pages
04
Strengthened category definition and clarified differentiation.
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Comprehensive GTM strategy for an AI-powered warehouse and logistics company looking to bring their innovative software to market with Enterprise clients.
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Fundraising prep for AI-powered mortgage ops.
Abstract Group partnered with Saaf's founder to create a marketing, sales, and product strategy to increase visibility and traction for their SaaS product.
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We're on your team
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Dan Borstelman
CEO + Co-Founder, Stash.gg
Hi folks, I just had some dinner and am already back at my desk, really quickly… I just want to say I appreciate you both. I know you guys have worked hard to get to where we are. Y'all are champs, you guys know what the f*ck you're doing and you're very impressive people in both of your respective areas of expertise, and I appreciate you guys being on the team.
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